Bridging AI Strategy And Adoption
Bridge the gap from AI confusion to business clarity with our exclusive AI Strategy Blueprint™ and Fractional Chief Transformation Architect™.
At Selerna Group, we help growth‑stage and mid‑market companies move from hesitation to execution with people‑first strategies, intelligent systems and actionable roadmaps aligned to leadership priorities.
No hype. No chaos. Just real, engineered momentum that moves your business forward.
Guided by the Architect of Intelligent Transformation
Steve Sellars, created the Chief Transformation Architect™ role and the Selerna AI Strategy Blueprint™ to assist companies to scale rapidly and manage growth efficiently. With more than 30 years of experience turning complex systems into human‑centered innovation he empowers teams, aligns leadership and builds businesses that scale with confidence.
Certified in AI Strategy, Cybersecurity, Data Governance, and as a Personal Change Management Coach, Steve blends deep technical expertise with a people-first mindset. His cross-industry track record—spanning telecom, healthcare, maritime, and automation, proves that transformation is not theory but practiced reality.
More than AI. It’s about growth, execution, and strategic evolution.
Founded by Steve Sellars — the creator of the Chief Transformation Architect™ and AI Strategy Blueprint™ Selerna Group leverages over 30 years of human‑centered innovation across telecom, healthcare, maritime and automation From early automated WAN testing platforms to the cruise industry’s first internet café service, Steve has consistently turned bold ideas into operational reality.
Today we apply that experience through proprietary frameworks that align AI, operations, data and people. Whether you’re a scale‑up, growth‑stage or mid‑market company, we help you streamline operations, empower teams and unlock scalable growth backed by ongoing investment in emerging AI capabilities and proven methodologies.
We’re not just consultants, We’re architects of what’s next.
Certified in AI Strategy, Cybersecurity, and Data Governance
Deep roots in systems design, infrastructure modernization, and workflow automation
A people-first mindset that ensures your teams thrive through change
Proven success leading transformation across industries including healthcare, maritime, and operational tech and more
From uncertainty to execution. From legacy to launchpad.
At Selerna Group, we don’t do AI theatre. We build strategic clarity, confidence, and transformation that lasts.
Designed for growing companies at every stage from startup to scale-up to mid-market our services deliver the alignment, automation, and acceleration needed to move with purpose.
Our services are crafted for forward-thinking CEOs, Founders, and Operators navigating growth, modernization. Every engagement is structured, high-touch, and purpose-built to move your business from status quo to strategic AI integration without guesswork, without hype.
From uncertainty to execution. From legacy to launchpad.
At Selerna Group, we don’t do AI theatre. We build strategic clarity, confidence, and transformation that lasts.
Designed for growing companies at every stage from startup to scale-up to mid-market our services deliver the alignment, automation, and acceleration needed to move with purpose.
Our services are crafted for forward-thinking CEOs, Founders, and Operators navigating growth, modernization, or exit preparation. Every engagement is structured, high-touch, and purpose-built to move your business from status quo to strategic AI integration without guesswork, without hype.
Our Services
Our Exclusive Services
Selerna Group isn’t just another AI consultancy. We offer proprietary frameworks that integrate technology, data, operations and people to create lasting transformation. Discover how our unique services can accelerate your journey from uncertainty to execution.
Fractional Chief Transformation Architect™ (CTA)
Most AI consultants stop at strategy. Our Fractional Chief Transformation Architect™ goes further. This breakthrough executive service orchestrates transformation across AI, technology, data, operations and culture ensuring that adoption sticks and value is realized. The CTA™ bridges the gap between vision and holistic change, even in organizations that already have a CAIO.
Why the CTA™ is different
- Core mission: Align AI, technology, data, operations and people into a unified transformation strategy.
- Scope: Cross‑functional connecting AI with workflows, data governance, human adoption and cross‑department alignment.
- Business lens: Outcome‑first evaluating AI as part of a broader transformation roadmap to drive measurable change.
- Human‑centric role: Built‑in change management to ensure adoption and reduce resistance.
Integration focus: Unites multiple C‑suite agendas (CTO, COO, CDO, CISO, CINO, CXO) into a single plan. - Deliverables: Cross‑functional transformation roadmap, AI + automation adoption plan, system alignment maps, change management framework, transformation KPI dashboard.
- Engagement model: Fractional, project‑based or interim embedded enough to accelerate transformation without adding long‑term overhead.
Selerna Group AI Strategy Blueprint™
Our proprietary three‑stage program uncovers your highest‑value AI opportunities, designs the architecture to capture them and guides your team through the first wins to build lasting adoption. It’s more than an assessment it’s a roadmap to measurable business impact.
Stage 1 – Selerna Discovery Scan™ (Insight)
Reveal the hidden patterns in how your business actually works.
We conduct leadership interviews, team workshops and system reviews to map human workflows, unspoken processes and critical decision points.
Outcome: An evidence‑backed picture of where AI can unlock the most value and insight into operational gaps and cultural readiness.
Stage 2 – Opportunity Architecture™ (Design)
Turn raw insights into a strategic, AI‑powered design.
We translate the findings from the Discovery Scan into a prioritized architecture of initiatives, evaluating feasibility, ROI, change‑management impact and alignment with business objectives.
Outcome: A living blueprint of AI opportunities ranked by business value with specific steps, tools and leadership actions for execution.
Stage 3 – Transformation Pathway™ (Activation)
From plan to measurable results with change built in.
We guide leadership and teams through the initial execution of high‑priority AI initiatives, focusing on technology adoption and human alignment.
Outcome: Early wins delivered, adoption momentum built and a long‑term AI capability roadmap in place.
Supporting Programs (KEEP/retain the other services)
Our proprietary frameworks are complemented by a suite of services designed to support your entire transformation journey:
Leadership Workshops & Executive Briefings
Private sessions for C‑suites, boards and investor groups that eliminate AI confusion and align leadership on the transformation agenda.
Digital Product Suite (Coming 2025)
Plug‑and‑play resources based on the AI Strategy Blueprint™ to help you move with clarity at your own pace.
CLIENT JOURNEY
What this looks like in practice
Week 1
You’re uncertain where to start, leadership isn’t aligned. AI feels disconnected from business goals.
Week 4
You have a Strategic blueprint, your team is on board, and real-world execution has begun.
MONTH 3
You’re transforming workflows, empowering people, and scaling with confidence.
MONTH 6+
You’re leading with intelligence, not reacting to disruption.
Why Growth-Minded Companies Choose Selerna Group
Built for Operators
grounded in entrepreneurial execution that’s been tested in the real-world
Premium + Practical
structure and depth that create lasting impact
Human-Centered by Design
we train your people, not replace them
VALUE-CENTRIC THINKING
AI as a business value multiplier
Clarity Over ChaoS
every engagement is engineered with purpose
Built for Operators
grounded in entrepreneurial execution that’s been tested in the real-world
Premium + Practical
structure and depth that create lasting impact
Human-Centered by Design
we train your people, not replace them
VALUE-CENTRIC THINKING
AI as a business value multiplier
Clarity Over ChaoS
every engagement is engineered with purpose
Your Growth Engine in the Age of AI
You’re not here for more tech jargon; you’re here for results.
That’s what we deliver.
Selerna Group transforms complexity into clarity by combining practical AI strategies with operational expertise gained from building and exiting real businesses. We meet you where you are and elevate you to where you need to be.
What makes us different:
Proprietary Frameworks
CTA™ and AI Strategy Blueprint™ for outcome‑first transformation.
Business‑Built Expertise
Decades of turning bold ideas into operational reality.
Execution First
Real‑world roadmaps that work — not just slide decks.
Human‑Centered Change
Empowered Teams AI adoption that equips people to lead the change.
Your Growth Engine in the Age of AI
You’re not here for more tech jargon; you’re here for results.
That’s what we deliver.
Selerna Group transforms complexity into clarity by combining practical AI strategies with operational expertise gained from building and exiting real businesses. We meet you where you are and elevate you to where you need to be.
What makes us different:
WHAT TO EXPECT FROM SELERNA GROUP
When you partner with us, you’re not just adding AI. You’re igniting a transformation.
Strategic Clarity
The Discovery Scan™ uncovers high‑impact AI opportunities.
Actionable Roadmap
The Opportunity Architecture™ turns insights into step‑by‑step execution.
Smart Efficiency Gains
Early wins reduce friction and deliver measurable improvements.
Empowered Teams
Built‑in change management fosters adoption and eliminates fear.
Executive Alignment
The CTA™ harmonizes all stakeholders.
VALUE-DRIVEN DESIGN
Turn AI investment into lasting business value.
Let’s build the future of your business together.
Meet the force behind the framework
Steve Sellars
Steve Sellars is a technology entrepreneur with a decades-long track record in infrastructure design, systems modernization, and operational innovation. From pioneering global network architectures to launching ventures across industries, he’s spent his career turning complex challenges into scalable, real-world solutions.
His most recent focus? Helping companies get AI right not just in theory, but through real-world execution that drives growth, efficiency, and scalability. He remains deeply engaged at the forefront of AI strategy, constantly refining his approach to bring cutting-edge insight and frameworks into every client engagement.
Now, as founder of Selerna Group, Steve brings that experience into a company-first approach to measurable transformation, so clients don’t just adapt to AI, they lead with it.
Want to know how Steve and Selerna can help?
Meet the force behind the framework
Steve Sellars
Steve Sellars is a technology entrepreneur with a decades-long track record in infrastructure design, systems modernization, and operational innovation. From pioneering global network architectures to launching ventures across industries, he’s spent his career turning complex challenges into scalable, real-world solutions.
His most recent focus? Helping companies get AI right not just in theory, but through real-world execution that drives growth, efficiency, and scalability. He remains deeply engaged at the forefront of AI strategy, constantly refining his approach to bring cutting-edge insight and frameworks into every client engagement.
Now, as founder of Selerna Group, Steve brings that experience into a company-first approach to measurable transformation, so clients don’t just adapt to AI, they lead with it.
Want to know how Steve and Selerna can help?
TESTIMONIALS
What our clients say about us
If You're Serious About AI, Start Here
If your organization is serious about applying AI to create business value—talk to Steve. He doesn’t sell hype. He delivers frameworks, use cases, and strategic thinking that move the needle. That’s what today’s C-suite needs.
Clarity Over Hype—AI You Can Execute On
Steve cuts through the noise. While others overcomplicate AI, he delivers real-world clarity and a path to execution. If you’re leading teams and need to make AI work for the business—not just the slide deck—Steve should be in your corner.
From Curiosity to Competitive Advantage
My own consultation with Steve completely changed how I think about AI in the enterprise. I came in expecting tools—I left with a strategic lens for transformation. His clarity and insight led me to rethink priorities and reposition our approach. One session, major pivot.
Executive-Level Trust, Strategic Outcomes
I connected Steve Sellars with a global executive client exploring AI innovation. His blend of deep expertise and business-first thinking immediately stood out. That introduction quickly turned into a strategic partnership—Steve is now guiding their full AI roadmap. The impact was immediate and measurable.
Lead the change. Build what’s next.
Don’t let confusion or complexity delay your business transformation. Whether you’re stuck in legacy systems or simply unsure where to start, Selerna Group helps you get clear, aligned, and into motion.